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Marketing Engineering Lab by CUHK and IBM

The opening ceremony of the Marketing Engineering Lab jointly launched by CUHK and IBM was held on 23 August. Through the lab, the first of its kind in the world, and a new curriculum course, CUHK and IBM will jointly strive to drive Big Data-driven marketing revolutions in Hong Kong and China. This will be done by educating a new generation of marketing professionals who will succeed in the age of the 'Empowered Customer'.

Officiating at the ceremony are Prof. Benjamin W. Wah (2nd right), Provost of CUHK; Prof. Dennis Fan (1st left), associate dean, Faculty of Business Administration CUHK; Mr. Tony Tai (2nd left), general manager, IBM Hong Kong, and Mr. Samson Tai (1st right), chief technologist, IBM Innovation Network, Hong Kong.

IBM donated marketing software licenses and cloud facility to the lab, and is committed to supporting ongoing research collaboration. CUHK will run the lab for educational purposes and conduct relevant marketing research, using the lab as a test bed for Hong Kong companies to experience the benefits of analytics in gaining business advantage.