Dr. Koo is an eminent entrepreneur, who founded the multinational business enterprise Novelact Limited. He is also a great Kunqu performer who is also devoted to promoting the art. He has published numerous books and produced DVDs as well as established the Koo Ti Hua Foundation for the Promotion of Kunqu Opera. Dr. Koo supported the Chinese Music Archive of the Department of Music of CUHK to publish a book on traditional Chinese music, and he organized, sponsored and performed in various events promoting Chinese opera.