The First Six Years 1963-69

the growth and development o f journalism and mass communi cations media in Hong Kong and other East Asian communities. While the Centre focuses its attention p rima rily on Hong Kong, it also covers other areas where there are overseas Chinese communi ties. The Centre has completed the following research projects: (1) “ Characteristics o f Chinese Newspapers In Hong Kong ” ， sponsored by the Hong Kong Advertisers' Association; (2) “ A Blueprint for Journalism in The Chinese University o f Hong Kong” , which includes: (i) a review o f the progress o f The Chinese University in journalism; (ii) a study o f current and future personnel requirements o f all Hong Kong communications media ； and (iii) a suggested schedule for long-range development o f the Journalism Department and the Mass Communications Centre over a l 0-year period; (3) “ The Chinese Drama as a Means o f Mass Communication ” ， a study o f drama reform during the Cu ltura l Revolution; and (4) “ Chinese Typesetting in Hong Kong ” ， which includes the education and social development o f the typical typesetter in Hong Kong ， time and motion studies o f typesetting, and recom mendations for mechanical improvement and possible reduction in the number o f Chinese characters for newspaper use. In the area o f service to the press ， the Centre conducted a “ Seminar on the Press and Social Changes” in A p ril 1969. I t was designed as a p ilo t project for a continuing programme o f education for journalism. About 20 fellows, actual working members o f the Hong Kong Chinese language press or holders o f responsible po sitions in other institutions, were the main members o f the Seminar. There were nine lectures given by members o f the University faculty and prominent community leaders who are considered ex perts on various aspects o f social conditions in Hong Kong, four panel discussions and six reporting workshops. Each fellow wrote a report on the social aspects o f Aberdeen, where the fishing popu lation o f Hong Kong is concentrated. In the final summing-up session ， a lengthy critique o f these reports was conducted. The Seminar succeeded in bringing representatives o f the academic and the practical sides o f journalism together for the first time to identify problems and discuss methods for improvement. Recent research projects conducted by the Centre include the following: ( 1) “ Study o f Newspaper Reading on the Day o f Pub lica tion" ； (2) “ Study o f Radio Listening Habits in Hong Kong ” ； 42