The Emerging University 1970-74
of affairs rather tha n narrow specialists . The M . A . (Ed. ) programm e should b e considerabl y strengthene d i n vie w o f th e increasin g demand fo r mor e specialist s i n administration , supervision , counselling, cur r i cu l u m plannin g an d teache r training . I t i s also t o be recommende d tha t a new programm e b e institute d leadin g t o a Di p l oma i n Technica l Education . A l l i n all , th e challenge s tha t th e School w i l l b e calle d upo n t o fac e i n th e nex t fe w year s w i l l b e o f a new k i n d tha t call s fo r courag e an d ingenuity . L i ngnan Inst i tute of Business Admi n i s t r a t i on W i t h th e financia l suppor t o f th e L i ngna n Universit y Boar d of Trustees i n New Yor k th e L i ngna n Institut e o f Business Administration ( L I BA) wa s establishe d i n 196 6 a s on e o f th e division s o f the Graduat e School . L I BA ' s programm e o f stud y require s tw o years an d lead s t o th e Maste r o f Business Admi n i s t ra t i o n (M.B.A. ) degree. I t i s th e polic y an d practic e o f L I B A t o admi t graduate s i n other discipline s i n additio n t o thos e i n th e fields o f economic s and busines s administration . I n fact , mor e tha n hal f o f th e ne w admissions i n th e academi c yea r 1973-7 4 hav e firs t degree s i n science an d engineering . Thu s a substantia l proportio n o f L I B A graduates hav e educationa l background s wh i c h combin e scientifi c and technologica l trainin g w i th manageria l expertise , bot h essentia l to th e effectiv e managemen t o f Hon g Kong' s growin g industria l enterprises. Du r i ng hi s first yea r a t L I B A th e studen t complete s course s i n basic busines s subject s suc h a s accounting , finance, production , marketing, dat a processing, statistics and principles of management . I n hi s secon d yea r h e take s administrativ e theory , operation s research, manageria l economic s an d busines s policy , plu s severa l electives i n hi s ow n specia l are a o f interest ; h e als o carrie s ou t a research projec t an d write s a Master' s thesis . I n th e classroo m th e student i s expose d t o a numbe r o f teachin g methods—lectures , seminars, cas e discussion s an d studen t presentations—an d ha s ample contac t w i t h facult y members . L I B A als o places considerabl e emphasis o n the developmen t o f skills: th e studen t learn s t o prepar e and interpre t financia l statements , develo p appropriat e accountin g and contro l systems , programm e computers , wor k ou t marketin g plans, handl e busines s correspondenc e an d writ e reports . H e i s presented w i t h description s o f actua l busines s situation s an d i s required t o mak e decision s an d t o defen d hi s decisions i n discussio n w i t h hi s fellow-students . Hi s outloo k i s broadened throug h lecture s by practisin g businessme n an d visitin g lecturers , visit s t o factories , financial institution s an d trad e exhibitions , and b y interview s w i t h managers an d executives . Du r i n g th e summe r betwee n hi s tw o 36
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