A New Era Begins 1975-78

Institute of Business Management Studies I n 1978 a f ou r th research institute was established 一 the Institute of Business Management Studies. Like its three sister institutes, its purpose is to promote faculty research, particularly interdisciplinary research. Within the short period since its establishment, the Institute has completed a number of projects and is well along in planning and funding others. A sample of the projects will illustrate the kind of research sponsored by the Institute: 1. Direct Foreign Investment: Low Developing Countries to Low Developing Countries; 2. Direct Foreign Investment Environment in Hong Kong; 3. The Export Behaviour of Hong Kong Firms; 4. The Practice o f Japanese Businessmen in Hong Kong; 5. Media Consumption Behaviour; 6. Retail Location Study for Commercial Banks; 7. Consumer Judgment Models in Clothing Store Selection; and 8. Marketing and Management Concepts for Christian Organizations. The new Institute should serve the double purpose of bringing a deepened understanding to a professional discipline and o f helping the commercial and industrial sectors to continue to progress in the increasingly competitive world o f international trade. Marine Science Laboratory An important and independent research programme which is being conducted outside the established institutes is that being conducted by the Marine Science Laboratory. The programme was undertaken after the Government expressed concern for marine life in Tolo Harbour. The research w i ll be concerned w i th induced spawning, rearing of young fish, growth rates and feeding, the physiology of reproduction and growth, population densities in the cages and diseases. This is a long term project which wi ll enable the Marine Science Laboratory to contribute to the well-being o f Hong Kong. The Chinese University Press After a decade o f publishing activities, chiefly under the Publications Office, The Chinese University established the Chinese University Press on 1st June, 1977. Reflecting the distinctive characteristics of The Chinese University, the Chinese University Press publishes books in Chinese and in English and, frequently, in bo th languages, and, although it publishes books in almost all disciplines, more than half o f its publications are in Chinese Studies. A series o f English-Chinese glossaries in various subjects is being planned: those in Biology, Computer Science and law have been published, and glossaries i n five other subjects are i n varying stages of preparation. It is anticipated that more such bilingual basic reference 59