《校長報告書》 1978–82

市場與國際企業學系 Department of Marketing and International Business Chan, Tsang-sing 陳増聲 ——. "Towards an understanding of intercultural communication." The Hong Kong Manager, 14:12 (1978). ——. Book Review: Developing Overseas Managers and Managers Overseas by P.E. Illman. Business Horizons, 23:5 (1980). ——."Exportmarketing for Hong Kong manufactured goods: The importan t role of distribution channel strategy ." The Hong Kong Manager, 18:11 (1982). —— and (Chan, Y.S.). "International diversification: Another view of explainin g international flow of funds." The Hong Kong Manager, 14:1 (1978). —— and (Miller, J.C.). 'Factors influencing formulation of export channel strategy: A study of non-multinational firms in Hong Kong." In Proceedings of the Academy of International Business Asia-Pacific Basin Conference at University of Hawaii. 1982. Lee, Kam-hon 李金溪 ——：《基督敎機構行政管理》，香港：中國神學硏究院及天道書樓，1979。 ——：《尋根究底：基督敎事工受衆研究》，香港：證道出版社及中國神學硏究院，1980。 ——：《個人價値觀念與消費行爲：華人經理及西人經理的比較硏究》，《社會及行爲科學硏究的中國化》，台北：中央硏究院民族學硏 究所，1982.4，頁441 —467。 ——. "Marketing research by objectives ." The Hong Kong Manager, 1980.2, pp. 8-11. ——. "Multi-attribute attitude model for understanding consumer and organizational buying behavio r in Hong Kong." The Hong Kong Manager, 1980.5, pp. 8-14. ——. "Ethical beliefs i n business practices in Hong Kong." TheHong Kong Manager, 1980.6, pp. 8-13. ——."Promotionof breastfeeding and proper infant feeding practices-A marketin g perspective." In Proceedings of World Health Organization Workshop on Breastfeeding (Hong Kong), pp. 166-174. 1980.6. ——. "Ethical beliefs in marketing management: A cross cultural study." European Journal of Marketing, 15:1 (1981), pp. 58-67. ——."Fromproduction orientation to marketing orientation: Hong Kong in the international trade setting." In Proceedings of the Academy of International Business/European International Business Association Joint International Conference (Spain). 1981.12. ——."TheRokeach inventory of personal values as a measurement tool in cross cultural research." In Proceedings of International Association of Cross Cultural Psychology and International Council of Psychologists (Taiwan). 1981.8. ——. "Development of Hong Kong's place in international trade." The World Economy, 5:2 (1982), pp. 187-200. ——. "Religious beliefs and business ethics, the case of Christian faith." In Proceedings of Annual Congress of European Academy of Advanced Research in Marketing (Belgium). 1982.4. ——︰ → 031 & 041. M u n , Kin-chok 閔建蜀 ——：《香港管理敎師與中國企業現代化》，《經濟導報》，1707 ( 198 1 )。 ——：《市塲學淺說》，廣東科技出版社，1982。 ——. "Hong Kong investment in East Asia-Underlying pattern and motivation." In Proceedings of the Academy of International Business (University of Hawaii). 1979.12. ——. "Applying the marketing concept to a university marketing department." Journal of The Chinese University of Hong Hong, 5:1 (1979). ——. "International comparison of marketing research turnover." The Hong Kong Manager, 15:4 (1979). ——. "Hong Kong products need repositioning." The Hong Kong Manager, 16:7 (1980). ——. "China's management system and state enterprise behavior." Journal of Contemporary Business, 10:3 (1981). ——. "Far East Foods Ltd." In Strategy and Marketing: A Case Approach, edited by Kenneth Simons. UK: Philip Allan, 1982. ——： → 031, 032, 034, 035 & 037. Murray, Hugh ——： → 035. Lo, Wing-chun 盧榮俊 ——. "Technology in service situations ." The Hong Kong Manager, 16:10 (1980.10). ——： → 036 & 038. Shih, Ta-lang 施達郎 ——：《「中外合資經營企業法」之剖析——兼論羅馬尼亞與南斯拉夫之有關法例》，《信報財經月刊》，3 ： 5 (1979 .8 )。 ——：《評析中國國際信託投資公司章程》，《信報財經月刊》，3 ： 8 ( 1979.11 )。 ——：《費孝通的模式論和許滌新的現代化槪念》，《信報財經月刊》，3 ： 10 ( 19.80.1 )。 88