Vice-Chancellor's Report 1978-82

市場與國際企業學系 Department o f Marketing and International Business Chan, Tsang-sing 陳増聲 ——. "Toward s an understanding of intercultural communication." The Hong Kong Manager, 14:12 (1978) . ——. Book Review : Developing Overseas Managers and Managers Overseas by P.E. Illman . Business Horizons, 23: 5 (1980) . ——. "Export marketing fo r Hon g Kong manufacture d goods : Th e important rol e o f distributio n channe l strategy ." The Hong Kong Manager, 18:11 (1982). —— an d (Chan , Y.S.). "Internationa l diversification : Anothe r vie w o f explaining international flow of funds." The Hong Kong Manager, 14:1 (1978). —— an d (Miller , J.C.) . 'Factor s influencin g formulatio n o f expor t channe l strategy : A stud y o f non-multinationa l firm s i n Hong Kong. " I n Proceedings of the Academy of International Business Asia-Pacific Basin Conference at University of Hawaii. 1982 . Lee, Kam-hon 李金溪 ——：《基督敎機構行政管理》，香港：中國神學硏究院及天道書樓，1979。 ——：《尋根究底：基督敎事工受衆研究》，香港：證道出版社及中國神學硏究院，1980。 ——：《個人價値觀念與消費行爲：華人經理及西人經理的比較硏究》，《社會及行爲科學硏究的中國化》，台北：中央硏究院民族學硏 究所，1982.4，頁441 —467。 ——. "Marketin g research by objectives ." The Hong Kong Manager, 1980.2, pp. 8-11. ——. "Multi-attribut e attitud e mode l for understanding consumer and organizational buying behavior in Hong Kong." The Hong Kong Manager, 1980.5, pp. 8-14 . ——. "Ethica l beliefs in business practices in Hong Kong. " TheHong Kong Manager, 1980.6, pp. 8-13. ——. "Promotion of breastfeedin g an d prope r infan t feedin g practices- A marketin g perspective. " I n Proceedings of World Health Organization Workshop on Breastfeeding (Hong Kong), pp . 166-174 . 1980.6 . ——. "Ethica l beliefs i n marketin g management: A cross cultural study." European Journal of Marketing, 15: 1 (1981), pp. 58-67 . ——. "From production orientatio n t o marketin g orientation : Hon g Kong in th e international trade setting." In Proceedings of the Academy of International Business/European International Business Association Joint International Conference (Spain). 1981.12 . ——. "The Rokeach inventor y o f persona l value s a s a measurement too l i n cros s cultural research." I n Proceedings of International Association of Cross Cultural Psychology and International Council of Psychologists (Taiwan). 1981.8 . ——. "Developmen t o f Hong Kong's place in international trade." The World Economy, 5:2 (1982), pp. 187-200 . ——. "Religiou s belief s an d busines s ethics , th e cas e o f Christia n faith. " I n Proceedings of Annual Congress of European Academy of Advanced Research in Marketing (Belgium). 1982.4 . ——︰ → 031 & 041. M u n , Kin-chok 閔建蜀 ——：《香港管理敎師與中國企業現代化》，《經濟導報》，1707 ( 198 1 )。 ——：《市塲學淺說》，廣東科技出版社，1982。 ——. "Hon g Kon g investmen t i n Eas t Asia-Underlyin g patter n an d motivation. " I n Proceedings of the Academy of International Business (University of Hawaii). 1979.12 . ——. "Applyin g th e marketin g concep t t o a university marketin g department. " Journal of The Chinese University of Hong Hong, 5: 1 (1979) . ——. "Internationa l comparison of marketing research turnover. " The Hong Kong Manager, 15:4 (1979) . ——. "Hon g Kong products need repositioning." The Hong Kong Manager, 16:7 (1980) . ——. "China' s management system and state enterprise behavior. " Journal of Contemporary Business, 10: 3 (1981) . ——. "Fa r Eas t Foods Ltd. " I n Strategy and Marketing: A Case Approach, edite d by Kenneth Simons. UK: Phili p Allan, 1982 . ——： → 031, 032, 034, 035 & 037. Murray, Hugh ——： → 035. Lo, Wing-chun 盧榮俊 ——. "Technolog y in service situations ." The Hong Kong Manager, 16:10 (1980.10) . ——： → 036 & 038. Shih, Ta-lang 施達郎 ——：《「中外合資經營企業法」之剖析——兼論羅馬尼亞與南斯拉夫之有關法例》，《信報財經月刊》，3 ： 5 (1979 .8 )。 ——：《評析中國國際信託投資公司章程》，《信報財經月刊》，3 ： 8 ( 1979.11 )。 ——：《費孝通的模式論和許滌新的現代化槪念》，《信報財經月刊》，3 ： 10 ( 19.80.1 )。 104