Vice-Chancellor's Report 1982-85

— ."Evaluatio n o f th e domesti c marke t i n Hon g Kong : A surve y o f expor t manufacturin g firms. ” I n Proceedings of the Inaugural Meeting of the Southeast Asia Region of the Academy of International Business, pp . 476-485 . Hon g Kong : Academy o f Internationa l Busines s an d Departmen t o f Marketin g an d Internationa l Busines s o f Th e Chines e Universit y of Hong Kong, 1985 . — . “ A cross-cultura l stud y o f consume r foo d choic e process : Th e rol e o f nutritiona l information. " I n Proceedings of the Comparative Psychology Symposium. America n Psychologica l Association , Divisio n 2 3 (Consume r Psychology) , 1985 . — an d (Miller , J.C. ) "Factor s influencin g formulatio n o f expor t channe l strategy : A stud y o f non-multinational manufactur - ing firm s i n Hon g Kong. " I n Proceedings of the Academy of International Business Asia-Pacific Dimensions of Inter- national Business, pp. 271-281. Hawaii: College of Busines s Administration o f the University o f Hawaii , 1982.12 . — an d (Farmer , R.N. ) "Long-ter m Japanes e stagnation : A lesso n fo r Hon g Kong. " Hong Kong Journal of Business Management, 1 (1983) ， pp. 1-6. — ； (Gould, J. ; and McQuire, P.) "Adequac y o f Hon g Kong-Californi a business communication methods.”Journal ofBusiness Communication, 20: 1 (1983), pp. 33-40 . — an d (Miller , J.C. ) “Strategi c decision s i n expor t distributio n channels : A comparativ e stud y o f Hong Kong industries .” In Proceedings of the Inaugural Meeting of the Southeast Asia Region of the Academy of International Business, pp . 265-274 . Hong Kong : Academ y o f Internationa l Busines s an d Departmen t o f Marketin g an d Internationa l Busines s of The Chinese University o f Hong Kong, 1985 . — : → 0 2 9 , 0 3 0 . Chong, Lim-eng 鍾臨英 — . “ T h e PRC : Manager s under th e self-responsibilit y system .” In Proceedings of the Enterprise and Management in East Asia Conference. Hong Kong: Centr e of Asian Studies of the University o f Hong Kong, 1985 . —: → 031 ， 032 ， 033 ， 034 ， 053. Keown, Charles F. — : → 0 3 5 . Lau, Ho-fuk 劉可復 一：《彈性價格——出口廠穩定盈利的最佳工具》，《信報财經月刊》，7 ：3 ( 1983. 6 ) ，頁 91 一 95。 —：《國際營銷管理培訓手册》，香港：敦煌圖書（香港）公司， 1985 。 — .“Pricin g fo r th e domesti c marke t - A briefin g fo r th e export-oriente d manufacturer s i n Hon g Kong." The Hong Kong Manager, 19:4 (1983.4 )， pp. 17-22 . - : → 0 2 9 , 0 3 0 ， 0 4 9 ， 0 5 4 . Lee ， Kam-hon 李金漢 -：《從國際產品壽命循環理論看香港工業發展路向》，《香港管理專業協會管理研究社1983年年刊》，頁13 — 15 。 一：《工業產品之國際市場分析》，《工業企集經營管理》（葉春生編），廣東：華南工學院，1984.3。 —：《市場功能與社經發展——中國古代經濟文選鳥瞰》，《中國式企業管理研討會會議紀錄》，香港中文大學，1984.6。 —：《大學管理敎育的方向》，《技術經濟與管理現代化》（廣東），9 ： 2 ( 1984.6 ) ，頁16 — 21 ；《上海高敎研究》，13 ： 1 ( 1985.1 )，頁 120-124。 — . “ Th e Rokeac h inventor y o f persona l values a s a measurement tool in cross-cultural consumer research .” In Proceedings of the 1983 Academy of Marketing Science Annual Conference, pp. 427-429. Miami: Academy of Marketing Science, 1983.5 . — .“Histor y fo r theor y buildin g i n marketin g - A stud y not e o n businessman' s imag e i n China .” In Proceedings of the American Marketing Association Workshop on Historical Research in Marketing, pp . 152-159 . Michigan : America n Marketing Association and Michigan State University, 1983.6 . — • Boo k Review : Research in Marketing (Vol . 4-6 )， edited b y J.N . Sheth . Journal of Marketing (U.S.A.) , 4 9 (1985) , pp. 147-149 . - • “Internationa l marketing : Environmenta l factor s an d manageria l perspectives. ” I n Principles of Marketing Management, edited by Richar d Bagozzi . U.S.A.: Scienc e Research Associates, Inc., IBM, 1985 . — • "Morall y difficul t decision s fo r th e youn g marketin g executive s i n Hon g Kong — A biographica l approach. ” In American Marketing Association Proceedings of Historical Research in Marketing, pp . 470-484. East Lansing: Michigan Stat e University, 1985.4. — .“Determinan t o f repea t purchas e intention : Users ' attribut e belief s vs . advertisin g - A n aggregat e leve l analysi s o f consumer durable s i n Hon g Kong .” I n Proceedings of the Association for Consumer Research International Conference, pp. 267-269. Singapore: Association for Consumer Researc h and National University o f Singapore , 1985.7 . — an d (Dholakia , Nikhilesh) . “Th e Asiati c mod e o f marketing : A compariso n o f Japan , Chin a an d India. " I n American Marketing Association Proceedings of Historical Research in Marketing, pp . 127-145 . Eas t Lansing : Michiga n Stat e University, 1985.4 . — an d (Ye, Chun-sheng) . “Marketin g knowledge in the PRC — A conten t analysi s of marketing textbooks .” In Proceedings of the Inaugural Meeting of the Southeast Asia Region of the Academy of International Business, pp . 459-467. Hon g Kong : Academy o f Internationa l Busines s an d Department o f Marketin g an d International Business of The Chinese University o f Hong Kong, 1985 . 78