《校長報告書》 1985–87

市塲與國際企業學系 Department of Marketing and International Business Chan, Chi-fai 陳志輝 —、(何華真 )︰《將勤補拙是 推銷員 的萬應靈 藥?》, 《信報財經月刊》, 10 : 8(1986.11) ,頁 127-128。 —、(劉國輝):《廣告界小應迷居 CPM 的神話》,《信報財經月刊》, 10: 9(1986.12) ,頁 132-136。 —、(何華真 ) :《塡寫銷售報告的哲學和效用 》 ,《信報財經月刊》, 10 : 10 ( 1987.1 ) ,頁 132-136。 - : → 006, 007, 008. Chan, Tsang-sing 陳增聲 一:《香港企業拓展國際市場的分銷策略》,《經濟體制改革與帝場開拓》(蔣一葦、閔建蜀合編),頁37 - 47 ,北京:經濟管理出 版社, 1986。 一:《以個案形式探討對特區中外合作經營企業的經濟管理問題》,《信報財經月刊》, 9:11 ( 1986.2 ) 。 — . "Pegging the exchange rate and inflation." Research Monthly, 1986.2. —. "Re-entry of Kentucky Fried Chicken in Hong Kong: Ten years later." In Proceedings of the Academy of International Business Annual Conference. London, 1986. — . "Management perception of marketing effectiveness of the Bank of China group in Hong Kong." In Proceedings of the International Conference on Chinese Banking and Nation Building in Southeast Asia, 1986. — . "Intensified competition in the Hong Kong banking industry: Changing marketing tactics of foreign banks in Hong Kong." In Proceedings of the Academy of International Business Southeast Asia Regional Conference, Vol. 1, pp. 305-314. Taipei: Academy of International Business and National Chiao Tung University, 1986.6. — . "Vertical integration as export marketing strategy: A longitudinal study ." In Export Expansion and Entry Modes. Praeger, 1986. — . "Marketing strategies of Japanese department stores in Hong Kong." Midwest Review of International Business, 1987.3. — . "Export marketing of India's new manufacturers: A book review." Hong Kong Journal of Business Management, 4(1987). — : → 009. Kaynak, Erdener — . Global Perspectives in Marketing. Praeger, 1986. — . World Food Marketing Systems. Praeger, 1986. — . Marketing and Economic Development. Praeger, 1986. Lau, Ho-fuk 劉可復 —:《從超級市場看營銷學的技術性和社會性》,《信報財經月刊》, 9:10 ( 1986.1 ) ,頁 125-130。 —:《發展中國家開拓海外市場的策略》,《經濟季刊》, 31 ( 1986.5 ) ,頁 3-15。 —:《淺談開拓海外市場的幾個問題》, 《貿易與信息季刊 》, 1(1986.8 ) ,頁 18-22。 — and (Yau, Oliver H.M.) "Consumer outshopping behaviour and it s implications on channel strategy — A study of the camera patronage pattern in Hong Kong." European Journal of Marketing, 1985.9, pp. 12-23. —: → 005 , 010, 011, 015, 021. Lee, Kam-hon 李金漢 —:《國際市場分析國案研究——中國華光造紙廠牛皮箱板紙車間》,《技術經濟與管理現代化》(廣東), 4 ( 1985 ), 頁 1 7 - 20。 —:《商學之理念》,香港︰大學出版印務公司,1986.3。 —:《建立市場學理論——回顧與前瞻》,《國際貿易問題》(北京), 3(1986 ),頁 1- 5 。 — . "A research design for exploring retail locations fo r commercial banks in Hong Kong." International Journal of Bank Marketing (U.K.), 4:3(1986 ), pp. 19-30. —. "The informative and persuasive functions of advertising: A moral appraisal — a further comment." Journal of Business Ethics (The Netherlands), 6(1987.1), pp. 55-57. —. "The impact of marketing education on achievement motivation and vocational choice." In Proceedings of the American Marketing Association's International Marketing Conference in Singapore, pp. 215-218. Chicago: American Marketing Association, 1987. —︰ → 006,007. Lo, Wing-chun 盧榮俊 — 編:《服務市場學:香港、中國》,香港:大學出版印務公司,1986。 —、(游漢明、張南舟):《中國厦門經濟特區利用外資淺析》,《明報月刊》, 21 : 2(1986. 2 ),頁 33 - 35。 — 、(葉春生、張南舟):《經濟管理在中國》,香港:大學出版印務公司,1986。 — . "Foreign investment in the Special Economic Zones: A management perspective." In China's Special Economic Zones: Policies, Problems and Prospects, edited by Y.C. Jao and C.K. Leung, pp. 184-200. Hong Kong: Oxford University Press, 1986. — ; ( L i , Y.J.; and Yau, Oliver H.M.) "Marketing and marketing research in China ." Journal of International Marketing and Marketing Research (U.K.), 1986.2, pp. 3-18. 93

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