《校長報告書》 1985–87

— ; ( L i , Y.J.; and Yau, Oliver H.M.) "International transfer of service technology: An exploratory study of the case of super- markets in China." Management International Review (West Germany), 26:2(1986), pp. 71-76. M u n , Kin-chok 閔建蜀 —、(蔣一葦):《中國式企業管理的探討》,北京:經濟管理出版社, 1985。 — 、(蔣一葦)編:《經濟體制改革與市場開拓》,北京:經濟管理出版社, 1986。 —. "A decision model for selecting the optimum planning mi x in a socialist country." In China Reforms for Excellence, edited by Vynnis Wong Pui-yee, pp. 136-143. Hong Kong: VIP Management Consultants Company, 1986. — and Young, Kitty Y.H. "Pursuing interrelationship among buisness unit s in Hong Kong. A preliminary study." In Proceedings of the Academy of International Business Southeast Asia Regional Conference, Vol. 1, pp. 68-75. Taipei: Academy of International Business and National Chiao Tung University, 1986.6. —︰ → 009, 018. Reid, David — . "Political marketing." In Proceedings of the American Marketing Association's International Conference. Singapore, 1986.6. Shih, Ta-lang 施達郎 —︰《中共外貿體制改革及其對中港貿易之衝擊》,《經濟與法律》, 1985. 10。 —:《儒家理論與權威管理》,《中國式企業管理研討會》,香港:大學出版印務公司, 1985; 《具有特色的中國企業管理》,中 國社會科學院工業經濟研究所。 —:《中山先生經濟平等槪念之探討》,《中山先生與中國現代化第二次國際會議論文集》, 1985。 —:《中共在港企業集團之經濟作用》,《經濟與法律》, 2:4(1986)。 — :《論實施代論制之合法性》,《草根月刊》, 19 ( 1986 ) 。 — :《一族兩治與基本法》,《草根月刊》, 23 ( 1986 ) 。 —:《從兩航談判檢討「三不」對「三通」政策》,《草根月刊》, 24 ( 1986 ) 。 —. "The role of the PRC's-based conglomerates as development agent." In Proceedings of the Multinational Corporations Entering the 21st Century, 1985. S i n, Leo Y.M. 冼 日明 —︰ 《香 港廣吿行業槪覽》,《明報月刊》, 20 : 11 ( 1985.11 ) 。 —:《「黃金嘜」產品是否爲香港消費者所接受?》,《信報財經月刊》, 11:4(1987) 。 — :《觀察報吿:中國的廣吿業》,《廣吿裏外》。 —:《比較式廣吿與消費者》,《廣告裏外》。 —、 ( Keown, Charles F.): 《香港廣吿客戶怎樣釐訂廣吿預算及測度廣告效果》,《信報財經月刊 》 , 9: 9(1985.12)。 —、(游漢明):《中國企業管理人員對廣吿的看法》,《明報月刊》, 21 :2(19,86.2)。 —、(陳樹榮、游漢明):《香港銀行家如何評估中國的投資氣候》,《信報財經月刊》, 9:12 ( 1986.3 ) 。 —、(何偉霖):《反吸煙運動是否得民心》,《信報財經月刊》, 9:1 2 ( 1986.3 ) 。 — 、(游漢明):《市塲研究在中國》,《明報月刊》, 21 : 5(1986.5)。 — . "Consumer perceptions of private brand products in supermarkets: An exploratory study in Hong Kong." In Proceedings of the Academy of International Business Southeast Asia Regional Conference, Vol. 1, pp. 185-194. Taipei: Academy of International Business and National Chiao Tung University, 1986.6. — ; ( W u , B.H.; and Yau, Oliver H.M.) "Promoting activities in China: Perceptions and experiences of China traders in Hong Kong." In Proceedings of the American Marketing Association's International Marketing Conference. Singapore, 1986. — and (Yau, Oliver H.M.) "Congruence between husband's and wife's perceptions of purchase decisions in an oriental culture — A multidimensional approach." In Proceedings of the Pan Pacific Conference, 1987. — and (Yau, Oliver H.M.) "Husband and wife in famil y decision making in an oriental culture: Congruence between their perceptions of purchase decisions." In Proceedings of the Academy of Marketing Science. Miami, 1987. — : → 008, 012, 013, 014, 019, 020. Tung, Ho Suk-ching 董何淑貞 —:《中國農村婦女在經濟改革中的處境》,《明報月刊》, 20 : 9(1985.9)。 —. "Women managers in Hong Kong: A content analysis of the recruitment advertisements." Equal Opportunities International (U.K.), 4:2(1985). (Reprinted in Hong Kong Business Today, 4:42(1985) under the title "Women managers: Will they ever really be given an equal chance ?") — . "The single-child family and its impact on the economic roles of women in China." Equal Opportunities International (U.K.), 4:4(1985). —. "The position of women in the labour market in Hong Kong —A content analysis of the recruitment advertisements." Labour and Society (Switzerland), 10:3(1985). — . "Entering the China market — Wh y and how ?" Management Research News (U.K.), 9:4(1986). —. "Entering the China market - Via Hong Kong?" Asia Pacific Community (Japan), 1986. — : → 005, 010, 011, 012, 013, 014, 020. 94

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