Vice-Chancellor's Report 1985-87

市塲與國際企業學系 Department of Marketing and International Business Chan, Chi-fai 陳志輝 —、(何華真 )︰《將勤補拙是 推銷員 的萬應靈 藥?》, 《信報財經月刊》, 10 : 8(1986.11) ,頁 127-128。 —、(劉國輝):《廣告界小應迷居 CPM 的神話》,《信報財經月刊》, 10: 9(1986.12) ,頁 132-136。 —、(何華真 ) :《塡寫銷售報告的哲學和效用 》 ,《信報財經月刊》, 10 : 1 0 ( 1987.1 ) ,頁 132-136。 - : → 006 , 007, 008. Chan, Tsang-sing 陳增聲 一:《香港企業拓展國際市場的分銷策略》,《經濟體制改革與帝場開拓》(蔣一葦、閔建蜀合編),頁37 - 47 ,北京:經濟管理出 版社, 1986。 一:《以個案形式探討對特區中外合作經營企業的經濟管理問題》,《信報財經月刊》, 9:11 ( 1986.2 ) 。 — . "Peggin g the exchange rate and inflation." Research Monthly, 1986.2 . —. "Re-entr y o f Kentuck y Frie d Chicken in Hong Kong: Te n years later." I n Proceedings of the Academy of International Business Annual Conference. London , 1986 . — . "Managemen t perceptio n o f marketin g effectivenes s o f th e Ban k o f China group i n Hong Kong." I n Proceedings of the International Conference on Chinese Banking and Nation Building in Southeast Asia, 1986 . — . "Intensifie d competition i n th e Hong Kong banking industry: Changing marketing tactics of foreign banks in Hong Kong." In Proceedings of the Academy of International Business Southeast Asia Regional Conference, Vol . 1, pp . 305-314 . Taipei : Academy of International Business and National Chiao Tung University, 1986.6 . — . "Vertica l integration as export marketin g strategy: A longitudinal study ." I n Export Expansion and Entry Modes. Praeger , 1986. — . "Marketin g strategie s o f Japanese department store s in Hong Kong." Midwest Review of International Business, 1987.3 . — . "Expor t marketin g o f India' s ne w manufacturers : A boo k review. " Hong Kong Journal of Business Management, 4(1987) . — : → 009 . Kaynak, Erdener — . Global Perspectives in Marketing. Praeger , 1986 . — . World Food Marketing Systems. Praeger , 1986 . — . Marketing and Economic Development. Praeger , 1986 . Lau, Ho-fuk 劉可復 —:《從超級市場看營銷學的技術性和社會性》,《信報財經月刊》, 9:10 ( 1986.1 ) ,頁 125-130。 —:《發展中國家開拓海外市場的策略》,《經濟季刊》, 31 ( 1986.5 ) ,頁 3-15。 —:《淺談開拓海外市場的幾個問題》, 《貿易與信息季刊 》, 1(1986.8 ) ,頁 18-22。 — an d (Yau , Olive r H.M. ) "Consume r outshoppin g behaviou r an d it s implication s o n channe l strateg y — A stud y o f th e camera patronage pattern in Hong Kong." European Journal of Marketing, 1985.9, pp. 12-23. —: → 005 , 010, 011 , 015 , 021. Lee, Kam-hon 李金漢 —:《國際市場分析國案研究——中國華光造紙廠牛皮箱板紙車間》,《技術經濟與管理現代化》(廣東), 4 ( 198 5 ) , 頁 1 7 - 20。 —:《商學之理念》,香港︰大學出版印務公司,1986.3。 —:《建立市場學理論——回顧與前瞻》,《國際貿易問題》(北京), 3(1986 ),頁 1 - 5 。 — . " A researc h desig n fo r explorin g retai l location s fo r commercia l banks i n Hon g Kong. " International Journal of Bank Marketing (U.K.), 4:3(1986 ), pp. 19-30. —. "Th e informativ e an d persuasiv e functions o f advertising : A mora l appraisal — a further comment. " Journal of Business Ethics (The Netherlands), 6(1987.1), pp. 55-57. —. "Th e impac t o f marketin g education on achievement motivatio n and vocational choice." I n Proceedings of the American Marketing Association's International Marketing Conference in Singapore, pp . 215-218 . Chicago : America n Marketin g Association, 1987 . —︰ → 006,007 . Lo, Wing-chun 盧榮俊 — 編:《服務市場學:香港、中國》,香港:大學出版印務公司,1986。 —、(游漢明、張南舟):《中國厦門經濟特區利用外資淺析》,《明報月刊》, 21 : 2(1986 . 2 ),頁 33 - 35。 — 、(葉春生、張南舟):《經濟管理在中國》,香港:大學出版印務公司,1986。 — . "Foreig n investmen t i n th e Specia l Economic Zones : A managemen t perspective. " I n China's Special Economic Zones: Policies, Problems and Prospects, edite d by Y.C . Ja o and C.K. Leung, pp. 184-200 . Hong Kong: Oxford University Press, 1986. — ; ( L i , Y.J. ; an d Yau , Olive r H.M. ) "Marketin g an d marketin g researc h i n China ." Journal of International Marketing and Marketing Research (U.K.) , 1986.2 , pp . 3-18 . 102

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