Vice-Chancellor's Report 1985-87

— ; ( L i , Y.J. ; an d Yau , Olive r H.M. ) "Internationa l transfe r o f servic e technology : A n explorator y stud y o f the cas e of super - markets i n China." Management International Review (Wes t Germany), 26:2(1986) , pp . 71-76 . M u n , Kin-chok 閔建蜀 —、(蔣一葦):《中國式企業管理的探討》,北京:經濟管理出版社, 1985。 — 、(蔣一葦)編:《經濟體制改革與市場開拓》,北京:經濟管理出版社, 1986。 —. " A decisio n mode l fo r selectin g th e optimu m plannin g mi x i n a socialis t country. " I n China Reforms for Excellence, edited b y Vynni s Wong Pui-yee, pp. 136-143 . Hon g Kong: VI P Managemen t Consultant s Company, 1986 . — an d Young , Kitt y Y.H . "Pursuin g interrelationshi p amon g buisness units in Hong Kong. A preliminar y study. " I n Proceedings of the Academy of International Business Southeast Asia Regional Conference, Vol . 1 , pp . 68-75 . Taipei : Academ y of Internationa l Busines s and National Chia o Tung University, 1986.6 . —︰ → 009 , 018 . Reid, David — . "Politica l marketing. " I n Proceedings of the American Marketing Association's International Conference. Singapore , 1986.6 . Shih, Ta-lang 施達郎 —︰《中共外貿體制改革及其對中港貿易之衝擊》,《經濟與法律》, 1985. 10 。 —:《儒家理論與權威管理》,《中國式企業管理研討會》,香港:大學出版印務公司, 1985; 《具有特色的中國企業管理》,中 國社會科學院工業經濟研究所。 —:《中山先生經濟平等槪念之探討》,《中山先生與中國現代化第二次國際會議論文集》, 1985。 —:《中共在港企業集團之經濟作用》,《經濟與法律》, 2:4(1986)。 — :《論實施代論制之合法性》,《草根月刊》, 19 ( 198 6 ) 。 — :《一族兩治與基本法》,《草根月刊》, 23 ( 198 6 ) 。 —:《從兩航談判檢討「三不」對「三通」政策》,《草根月刊》, 24 ( 198 6 ) 。 —. "Th e rol e o f th e PRC's-base d conglomerate s a s developmen t agent. " I n Proceedings of the Multinational Corporations Entering the 21st Century, 1985 . S i n, Leo Y.M. 冼 日明 —︰ 《香 港廣吿行業槪覽》,《明報月刊》, 20 : 1 1 ( 1985.1 1 ) 。 —:《「黃金嘜」產品是否爲香港消費者所接受?》,《信報財經月刊》, 11:4(1987)。 — :《觀察報吿:中國的廣吿業》,《廣吿裏外》。 —:《比較式廣吿與消費者》,《廣告裏外》。 —、 ( Keown, Charle s F.): 《香港廣吿客戶怎樣釐訂廣吿預算及測度廣告效果》,《信報財經月刊 》 , 9: 9(1985.12) 。 —、(游漢明):《中國企業管理人員對廣吿的看法》,《明報月刊》, 21 :2(19,86.2) 。 —、(陳樹榮、游漢明):《香港銀行家如何評估中國的投資氣候》,《信報財經月刊》, 9:12 ( 1986. 3 ) 。 —、(何偉霖):《反吸煙運動是否得民心》,《信報財經月刊》, 9:12 ( 1986. 3 ) 。 — 、(游漢明):《市塲研究在中國》,《明報月刊》, 21 : 5(1986.5) 。 — . "Consume r perception s o f privat e bran d product s i n supermarkets : A n explorator y stud y i n Hong Kong. " I n Proceedings of the Academy of International Business Southeast Asia Regional Conference, Vol . 1 , pp . 185-194 . Taipei : Academ y of Internationa l Business and National Chiao Tung University, 1986.6 . — ; ( W u , B.H. ; an d Yau , Olive r H.M. ) "Promotin g activitie s i n China : Perception s an d experience s o f Chin a trader s i n Hon g Kong." I n Proceedings of the American Marketing Association's International Marketing Conference. Singapore , 1986 . — an d (Yau , Olive r H.M. ) "Congruenc e between husband's and wife's perceptions o f purchas e decisions in an oriental cultur e — A multidimensiona l approach." I n Proceedings of the Pan Pacific Conference, 1987 . — an d (Yau , Olive r H.M. ) "Husban d an d wif e i n famil y decisio n makin g i n a n orienta l culture : Congruenc e betwee n thei r perceptions o f purchas e decisions. " I n Proceedings of the Academy of Marketing Science. Miami , 1987 . — : → 008 , 012 , 013 , 014 , 019 , 020 . Tung, Ho Suk-ching 董何淑貞 —:《中國農村婦女在經濟改革中的處境》,《明報月刊》, 20 : 9(1985.9) 。 —. "Wome n manager s in Hong Kong: A conten t analysi s of the recruitment advertisements. " Equal Opportunities International (U.K.), 4:2(1985) . (Reprinte d i n Hong Kong Business Today, 4:42(1985 ) unde r th e titl e "Wome n managers : Wil l the y ever really be given an equal chance ?") — . "The single-child famil y an d it s impac t o n th e economi c role s o f wome n i n China. " Equal Opportunities International (U.K.), 4:4(1985) . —. "Th e positio n o f wome n i n th e labou r marke t i n Hon g Kon g — A conten t analysi s o f th e recruitmen t advertisements. " Labour and Society (Switzerland) , 10:3(1985) . — . "Enterin g the Chin a market — Why an d how ?" Management Research News (U.K.) , 9:4(1986) . —. "Enterin g th e China market - Vi a Hong Kong?" Asia Pacific Community (Japan) , 1986 . — : → 005 , 010 , 011 , 012 , 013 , 014, 020 . 103

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