Vice-Chancellor's Report 1985-87

系内同寅合著 Co-authored Publications (Intra-department) 005 劉可復 、董何 淑貞：《以便利店爲例，剖析新興工業化地區引進新零售技術之展望》，《服務市塲學：香港、中國》（盧榮 俊編），頁12 4 - 132 ，香 港：大學出版印務公司， 1986.8。 006 Chan , Chi-fa i an d Lee , Kam-hon . "Organizationa l cultur e an d salespersons ' ethica l position. " I n Proceedings of the Academy of International Business Southeast Asia Regional Conference, Vol . 1, pp . 636-644 . Taipei : Academ y o f International Business and National Chiao Tung University, 1986.6 . 007 Chan , Chi-fai and Lee, Kam-hon. "Cause s o f the salespersons' ethical position." I n Proceedings of the AmericanMarketing Association's International Marketing Conference in Singapore, pp . 172-177 . Chicago : America n Marketin g Association , 1987. 008 Chan , Chi-fai and Sin, Leo Y.M . "Th e identificatio n o f misconception s betwee n agencies and advertisers ： A n exploratory study i n Hon g Kong. " I n Proceedings of the American Marketing Association Winter Educators' Conference 1987, pp . 133-135. Chicago: American Marketing Association, 1987.2 . 009 Chan , Tsang-sin g an d Mun , Kin-chok . "Th e rol e o f Hon g Kong i n U.S.-Chin a trade. " The Columbia Journal of World Business, 21:1(1986) . 010 Lau , Ho-fu k an d Tung , H o Suk-ching . "Th e impac t o f supermarke t technolog y o n foo d retailin g institutions an d consumers' shopping behavio r — The cas e of Hon g Kong." I n Proceedings of the Academy of International Business Southeast Asia Regional Conference, Vol. 1, pp . 172-184 . Taipei : Academ y o f Internationa l Busines s an d Nationa l Chia o Tun g University, 1986.6 . 011 Lau , Ho-fuk an d Tung, Ho Suk-ching . "Developmen t o f a new retailing institution in a NIC — A study of the convenience store developmen t i n Hon g Kong. " I n Proceedings of the American Marketing Association's International Marketing Conference. Singapore , 1986. 012 Sin , Le o Y.M . an d Tung , H o Suk-ching . "Measurin g advertising effectiveness: Myth s o r realities. " I n Proceedings of the Conference on the Changing Environment or Management in Hong Kong. 013 Sin , Leo Y.M . an d Tung, Ho Suk-ching . "Advertisin g i n China: Looking back and looking forward ." InternationalJournal of Advertising (U.K.), 5:4(1986) . 工商管理碩士學部 MBA Division Albert, Martha S. — . Boo k Review : Organizational Culture and Leadership edite d b y Edga r H . Schein ; Solving Costly Organizational Conflicts edited by Rober t R . Blak e and Jane Srygley Mouton; and Strategic Management of Human Resources edited by George S. Odiorne. Organization Development Journal (U.S.A.), 3:3(1985 ), pp. 68-69. —. Boo k Review : Gaining Control of the CorporateCulture by Ralph H. Kilmann, Mary J. Saxton, Roy Serpa and Associates. Organization Development Journal (U.S.A.), 3:4(1985) , pp. 54-55. —. "Huma n resources management for Hong Kong: The 1997 factor." The Executive, 7:3(1986.3), pp. 46-47. — . "Th e coming challenges to management in Hong Kong." The Rotary Bulletin, 1986.3 , pp . 1-3. — . "Management : The China challenge." The Executive, 7:4(1986.4), pp. 56-57 and 64. — . "Wh o needs market research?" The Executive, 7:5(1986.5), pp. 54 and 59. — . "Solvin g the Chinese puzzle." The Executive, 7:6(1986.6), pp. 14 and 16. — . "Trad e missionaries." The Executive, 7:12(1986.12), p. 52. — . "Personalit y typ e an d manageria l styl e i n Asia : Th e result s o f the Myers-Briggs type indicato r wit h MBA students. " I n Proceedings of the Academy of International Business Southeast Asia Regional Conference, Vol . 2 , pp . 27-39 . Taipei ： Academy o f International Business and National Chiao Tung University, 1986.6 . —. "Organizatio n development in Hong Kong." Organization Development Journal (U.S.A.), 4:1(1986), pp. 61-62. — . Boo k Review : The Manager and the Working Group b y Willia m B . Eddy ; A Passion for Excellence: The Leadership Difference b y To m Peter s and Nanc y Austin ; an d Innovation and Entrepreneurship by Pete r F . Drucker . Organization Development Journal (U.S.A.), 4:1(1986 ), pp. 69-71. — . "OD i n China: Economi c and political contingencies. " Organization Development Journal (U.S.A.), 4:4(1986 ), pp. 51-53. — . Boo k Review : The Politics of Management b y Dougla s Yates; The Adaptive Corporation by Alvi n Toffler; and Management Infrastructure for the Developing World: A Bibliographic Sourcebook b y Kennet h L . Murrel l and Robert H . Duffield . Organization Development Journal (U.S.A.), 4:4(1986), pp. 83-85. —： → 0 1 8. Cheng, Edwin T.C. 鄭大昭 — . " A dualit y approach to optimal due-date determination." Engineering Optimization (U.K.) , 9:3(1985.9), pp. 127-139. — . "Simulatio n of flexible manufacturing systems." Simulation (U.S.A.), 45:6(1985.12), pp. 299-302. 104