Annual Report 2000–01

傑出研究計劃 OutstandingResearch Project 工商管理學院 Faculty of Business Administration 該院敎師主持了三個研究計劃，對香港及鄰近地區的工業發 展有極大貢獻。 1. 段樵敎授和伍鳳儀敎授獲香港明天更好基金協助，與上 海社會科學院合作開展「城市競爭力研究」，建構了理論 模型，並分析了有關香港和上海行政人員的調查資料。 研究結果引起傳媒廣泛報導，而研究小組更多次應邀到 各國商會演講及討論後續研究的方向。 2. 陳志輝敎授獲創新及科技基金和本地多間銀行撥款共三 百九十萬港元，與五位來自中大工商管理學院、工程學 院、理學院及社會科學院的敎師組成研究小組，探究數 據採集技術是否有助銀行業改善客戶關係。研究發現一 個掌握全面數據的資訊系統，能夠改良客戶關係管理， 加強商務與客戶的關係，有助推廣產品。 3. 梁志堅敎授和張惠民敎授與敦豪國隙（香港）有限公司緊 密合作，設計了一個適用於香港的配送網絡。研究人員先 是設計一個最低成本的網絡，然後利用電腦模擬去分析 和確立其運作特徵，讓敦豪的決策人可不時按營運的需 要而調整網絡的設計。相關論文已刊於《決策科學》及 《界面》兩份備受重視的國際學術期刊。 Three research projects conducted by faculty members have created substantial impact on the industrial sector in Hong Kong and the region. A. Prof. Chyau Tuan and Prof. Linda Ng, in cooperation with the Shanghai Academia of Social Sciences and supported by the Better Hong Kong Foundation, conducte d a study on 'City Competitiveness: Model and Empirical Analysis'. A model of city competitiveness was established and a survey analysis involving executives in Hong Kon g and Shanghai was conducted. The findings were widely reported, cited, and discussed in the local media, and the project team was invited to make presentations before the chambers of commerce of more than 15 nations. B. With a grant of HK$3.9 million from the Innovation and Technology Fund and several local banks, Prof. Andrew Chan collaborated with five professors from the Faculties of Business Administration, Engineering, Science, and Social Science to investigate the potential o f data mining technology in enhancing customer relationship management (CRM ) for the banking industry. Using a complete information system , the banks can enhance their CRM and improve their database marketing by reinforcing different aspects of customer- business relationship. It is hoped that concrete strategic decisions will eventually be generated to build up specific competence and capabilities, which in turn will strengthen the competitiveness of the local banks. C. Prof. Lawrence Leung and Prof . Waiman Cheung worked closely with DHL (HK) to design a strategic distribution network for DHL in Hong Kong. A two-phase network-planning methodology was developed in which an optimization model will first determine a least-cost distribution network, which then forms the basis of a simulation model to analyse the network's operational characteristics. By implementing this method, DHL decision-makers can adjust the workforce, change the cut-off time, or redesign the service network from time to time. This research endeavour has produced two papers, published respectively in Decision Sciences and Interfaces, two highly regarded journals.