Annual Report 2012–13

18 中大金禧慶典 據為基礎的健康與醫療干預」，就是總結 現時在農村推廣公共衞生知識的經驗，再 通過科研、教育和知識轉移，用於其他地 方，協助更多有需要的人群。 第三場題為「創新狂想曲」的講座，由信 息工程學系張國偉教授主講，於6月8日舉 行。張教授在演講中論述如何培養創新思 維：首先是要引發創新的激情和建立創新 的習慣。他以高錕教授發明光纖的經過為 例子，解釋培養良好的觀察力、洞察力和直 觀力，是發現問題和需求及把握機遇的不 二法門。 第四場講座在7月27日舉行，由市場學系陳 志輝教授主講「建立成功品牌之策略」。 在講座上，陳教授介紹了重要的品牌概念 及理論，以及建立品牌形象的策略性議 題。他指出，建立品牌應先掌握目標顧客 的需要和產品的長短處，並改良產品或物 色合適的市場，滿足受眾。陳教授亦探討 如何制定品牌策略，以應付現時及未來的 挑戰。 Entitled ‘Evidence-based Health and Medical Intervention: How Do We Do Our Work in Rural Ethnic Minority Communities in China?’, the second lecture was delivered by Prof. Emily Chan, director of the Collaborating Centre for Oxford University and CUHK for Disaster and Medical Humanitarian Response (CCOUC), on 19 April. Professor Chan promotes public health and disaster preparedness education in rural China. She talked about the work of CCOUC and explained that by ‘evidence-based health and medical intervention’, she meant that they would apply what they learned from their current public health promotion projects in rural China to other regions through scientific research, education and knowledge transfer. The third lecture ‘Rhapsody on Innovation’ was delivered by Prof. Cheung Kwok-wai, professor in the Department of Information Engineering, CUHK, on 8 June. Professor Cheung recommended several ways to nurture an innovative mindset. First of all, a passion for innovation should be kindled and a habit for thinking innovatively should be established. Using the example of Prof. Charles K. Kao, Father of Fibre Optics, he showed how observation, insight and intuition are the key elements enabling one to become aware of problems and needs, and seize the opportunity to make a difference. Entitled ‘Strategies for Building Successful Brand Image’ and presented by Prof. Chan Chi-fai Andrew of the Department of Marketing, the fourth lecture was held on 27 July. Professor Chan shared with the audience important concepts and theories in branding and identified key strategic issues for building brand image. He pointed out that it was important to identify the needs of the target buyers and the strengths and weaknesses of the product, with a view to improving the product or finding a suitable market for it. He also discussed how to map out branding strategies in order to meet present and future challenges. 張國偉教授 Prof. Cheung Kwok-wai 陳志輝教授 Prof. Chan Chi-fai Andrew