Bulletin Spring 1977

New Programmes of Graduate School The Graduate School has altogether 15 Divisions offering instructions leading to Master's degrees: Biochemistry, Biology, Business Administration, Chemistry, Chinese Language and Literature, Economics, Education, Electronics, Geography, History, Mathematics, Philosophy, Physics, Sociology and Theology. In 1977-78 the School will set up two new Divisions and introduce three new pro grammes: three-year M.B.A. Programme, M. Phil, in Communication Programme and M.S.W. Programme. Three-year M.B.A. Programme The three-year M.B.A. programme is specially designed to meet the needs of practising executives who wish to retain full job responsibility while attend­ ing the programme. The objectives of this new programme are: 1• To prepare men and women for respon­ sible administrative and executive posi­ tions in business, governmental and other organizations ； 2. To provide students with a modern, graduate-level conceptual and analytical foundation for reaching decisions and making judgments; 3. To contribute to the growth of knowledge and understanding of business and admin­ istration; 4. To provide an opportunity for practising managers with good educational back­ ground, appropriate work experience, and recognized managerial potential to improve their capabilities through part- time graduate study. The completion of the entire programme will normally take three years. Students will be permitted to proceed at a slower pace but they will be required to complete the following courses within five con secutive years in order to qualify for the M.B.A. degree: Accounting Principles of Organization and Management Quantitative Methods in Business Economics Business Research Methods Computer for Management Financial Management Marketing Management Business Information Systems Managerial Economics (or Operations Research) Managerial Control Systems Administrative Theory Legal Environment of Business Business Policy 2 elective courses including Research in Business Problems or Master's Thesis M. Phil. in Communication Programme The Master of Philosophy in communication programme is open to graduates from all academic disciplines or persons with professional or similar qualifications equivalent to a degree from both the local and overseas communities, especially Southeast Asia. It aims (i) to equip the students with the basic and latest knowledge and professional skills in communication; (ii) to acquaint them with key concepts in fields of specialization in communication and/or related fields; and (iii) to prepare them for the creation of and contribution to new knowledge in com munication. Communication courses offered in this 2-year programme will centre around three major areas: (i) communication theories; (ii) communication research methodology; and (iii) communication skills. All courses will integrate knowledge developed in the west with knowledge originating in China. Students are required to complete: (a) Major courses — Multi-disciplinary Approach to Mass Media Process of Human Communication Human Communication Technology Design and Analysis for Communication Research Strategy for Integrated Communication Campaigns Communication in Cultural and National Context Seminar on Communication Patterns in Chinese Culture Topical Studies in Communication