Bulletin Spring‧Summer 1978

Research Institutes are concerned with broad, multi- disciplinary areas of investigation and foster both individual and group research projects. When projects of considerable magnitude are undertaken, a subdivi­ sion called a "Centre" or “Unit” may be established in order to provide greater definition of purpose and a certain autonomy in the administration of research projects. In addition to the Institute of Chinese Studies, the Institute of Science and Technology, and the Institute of Social Studies and the Humanities, The Chinese University has early this year established a fourth Institute— Institute of Business Management Studies. Institute of Business Management Studies Ever since the establishment of the Faculty of Business Administration in 1974 ， the University has been aware of the need to complement effective teaching with active research in new and still unex plored areas. The Institute of Business Management Studies was finally set up in February 1978 with Dr. Chung Yu-To as Director. The Institute has the following objectives: (1) To provide the necessary facilities and to promote an atmosphere conducive to active research work by members of the Faculty; (2) To provide an appropriate channel for faculty members to cooperate amongst themselves or with researchers of other disciplines to take up worthwhile joint projects; (3) To encourage, in particular, investigations into problems of special significance and relevance to the local scene; and (4) To assist researchers in seeking grants from various sources to support meaningful programmes. A list of some of the projects undertaken or proposed will serve to show the scope of the Insti­ tute's activities: (1) Direct Foreign Investment: LDCs to LDCs (2) Direct Foreign Investment Environment in Hong Kong (3) The Export Behaviour of Hong Kong Firms (4) The Practice of Japanese Businessmen in Hong Kong (5) Media Consumption Behaviour (6) Retail Location Study for Commercial Banks (7) Consumer Judgment Models in Clothing Store Selection (8) Marketing and Management Concepts for Christian Organizations 25 New Research Institute and Units