Bulletin Summer‧Autumn 1993

Prof. Bagozzi receives a souvenirfrom Prof. Charles Kao (left) and Prof. K. C. Mun (right) after thefifth 30th anniversary lecture presented by the Faculty o fBusiness Adm inistration (13.5.93). Prof. Richard P. Bagozzi, D wigh tF. Benton Professor o fMarketing and Behavioural Science in Management at the School o fBusiness Administration, University o fMichigan, at a tea recep tion before giving his lecture on 'Thoughts and Interplay between Theory and Method in Business Research with Particular Emphasis on Applications to Advertising, Consumer Behaviour, and Social Marketing' TheManagement Education Conference hosted by the Faculty o fBusiness Adm inistration at the Regal Riverside Hotel (26.5.93 to 28.5.93) 46