Bulletin Autumn‧Winter 1995

Prof. Mun Kin-chok with thefirst EMBA class at Tsinghua University during the second residence week. b y their emp l o y e r s. T h i r d, the EMBA teaching p r o g r a mme i n c l u d es t wo one - week residence courses, one at the beginning and one at the end of the programme. Our first EMBA class completed its second residence we e k, h o s t ed b y T s i n g h ua Un i v e r s i ty i n Beijing, i n July 1995. Fou r t h, the curriculum reflects the influence of Asian culture and its social and economic values. It has taken on an Asia- Pacific perspective. Fifth, the ma in educational objective of the programme is to train generalists for senior management positions rather than specialists. A n d f i n a l l y, the E M BA P r o g r amme is f l e x i b ly designed, thus allowing it to adjust quickly to regional and corporate needs. Two Unique Aspects I wo u ld like to briefly mention what I consider to be the two very unique aspects of the EMBA Programme. First, though as in any educational programme the E M B A m e t h od of i n s t r u c t i on varies, i n the programme as a whole there is an acknowledged emphasis on the participants' wo rk experience. To enhance the educational value of the programme, participants are expected to contribute to small and large group activities w i t h i n a h i g h ly interactive learning environment. Study groups are formed w i t h participants from varied backgrounds and experience levels. W i t h i n these g r o u ps a k ey a i m of the p r og r amme is accomplished — the practice and understanding of effective inter- and intra-team communication. The second very unique aspect of the EMBA Programme is that it has a curriculum designed w i t h an Asia-Pacific perspective. There are several factors involved here. First, a number of courses have been specifically designed to s t udy regional business issues. Second, the programme frequently invites regional executives to serve as instructors and special lecturers. In the past t wo years we have had visiting faculty members f r om Singapore, South Korea, Taiwan, Thailand and Britain. In addition, one of the h i g h l i g h ts of the p r o g r a mme has been t he opportunity for participants to meet and discuss w i t h prominent local business leaders the key issues facing their corporations. A third factor is the assemblage of a highly qualified international teaching faculty. The EMBA Programme and Its First Graduates 10