Bulletin Autumn‧Winter 1995

The EMBA Programme and Its First Graduates Mun Kin-chok Director, ExecutiveMBA Programme New Challenge for Managers in the Asia- Pacific Region The twenty-first century manager will be facing increasingly different challenges from today's practisingmanager. These challenges will stem from technological advances which make our world much smaller through inter-connected networks. We are also witnessing how three major economic regions in the world — North America, Europe, and Asia- Pacific—are slowly leading the way towards aglobal economy. With the growing importance of Asia- Pacific, managers inHong Kong are now being asked to play avital leadership role for this region. To assist the business communities in mainland China, Hong Kong, and the rest of the world, The Chinese University's ExecutiveMBA (EMBA) Programme was launched in 1993 and is in its third year of providing managerial education. We now proudly announce the graduation of our first EMBA class. Objective of the EMBA Programme at CUHK The Chinese University's EMBA Programme is the third graduate business programme and follows in the footsteps of our very successful two-year and three-year MBA programmes. The EMBA Programme's objective is clearly stated as 'to develop participants' essential skills and knowledge in modern management, and to prepare them for general management responsibilities at the senior executive level'. The programme specifically aims 'to enhance participants' analytical and decision-making capabilities, and thereby increase the competitive advantage of their enterprises'. And to accomplish all these, the programme emphasizes relevance within the context of Hong Kong's strategic location in the Asia-Pacific region. Salient Features There are several characteristics of the EMBA Programme which make it special. First, the educational aspect of the programme places much emphasis on the 'art' of management 一 how to apply appropriately scientific methods to business management. Second, the programme requires the participants to have a few more years' working experience than other MBA programmes, and the participants must be highly recommended EMBA students in a seminar during the first residence week held at Regal Riverside Hotel in Sha Tin. The EMBA Programme and Its First Graduates 9