Bulletin Autumn‧Winter 1999

C r o s s - b o r d e r C o r r u p t i o n i n I n t e r n a t i o n a lMarketingDecisions Ana l ys i ng the D i l emma o f Business Executives Threat to Business I n t egr i t y B ribery has been the leading ethical issue in busines s activities. International bribery is more complicated an d has greater repercussions than bribery w i t h i n one country. Cross-border corruption has become a serious issue in international business especially in Asia's commercial activities. It is threatening the integrity of all cross-border business transactions. If not dealt w i t h properly, i t w i l l unde rm i ne the effectiveness and efficiency of business in Asia and the world. Prof. Lee Kam-hon, professor of marketings began studying cross- border corruption in the US-Hong Kong-China mainland context w i t h a grant of $161,000 from the Research Grants Council (RGC) in 1994. Concern f o r Cross-border Br i ber y Cross-border briber y is bribery aimed at manipulating business decisions made by a public official or a corporate employee across the national border i n such a way that they are no longer motivated by the interest of the employer.