Calendar 2001–02

Full-time Undergraduate Studies • Business Administration 191 Marketing (MKT) MKT 3010 Marketing Research MKT 3020 Consumer Behaviour MKT 3030 Advertising and Promotion Management MKT 3040 Sales Force Management MKT 3050 Multinational Marketing MKT 3060 Import-Export Business MKT 4010 Organizational Marketing MKT 4020 Retail and Channel Management MKT 4030 Service Marketing MKT 4040 Strategic Marketing MKT 4050 Seminar in Marketing MKT 4051 Seminar in Marketing (Internet Marketing) MKT 4052 Seminar in Marketing (Marketing Challenges in the 21st Century) MKT 4070 China Marketing STOT Course BBA 0310 Issues in Business Professional Accountancy Programme (major programme) Code Course Title Required Courses ACY 1111 Introductory Financial Accounting ACY 1112 Introductory Cost/Managerial Accounting ACY 1141 Information Technology Applications in Accounting ACY 2111 Financial Reporting I ACY 2112 Financial Reporting II ACY 2121 Cost/Managerial Accounting ACY 2141 Accounting Information Systems ACY 2151 Business Law ACY 3111 Advanced Accounting ACY 3131 Auditing ACY 3151 Company Law ACY 3161 Taxation DSE 1030 Economics for Business Studies I DSE 1040 Economics for Business Studies II DSE 2010 Statistical Analysis for Business Decisions I ELT 3110 Communication for Business FIN 2010 Financial Management MGT 1020 Principles of Management MGT 4010 Business Policy and Strategy MKT 2010 Marketing Management