Calendar 2002–03

DepartmentProfiles• BusinessAdministration 155 org anizations thro ugh p lanning, o rganizing, lead ing, commu nicating, and controlling. Students are taught how to lead and manage a business enterprise successf ully, and to identify the long and short term implications of business strategies. Department of Marketing Tel.:2609 7809 Fax.:2603 5473 E-mail: mkt@cuhk.edu.hk Website :http://www.cuhk.edu.hk/mkt The department runs a progr amme th at emph asizes marketin g management theories, analytical techniques, and real-world practices, and aims at training high-calibre graduates for modern enterprises. Students who plan to pursue a career in mar keting- related job s o r to acquir e in-depth knowled ge in the philosophy, skills,and analytical techniques of marketing can take the relevant concentration courses in their upper years for more specific study.