Calendar 2005–06

366 Part 5 • Department Profiles and Programmes of Studies 2. New Media Entrepreneurship 3. New Communication Technologies: Trends and Impacts 4. New Media Product Development 5. New Media Ecology 6. New Media Finance 7. Creative Technologies: Design and Management (B) Elective Courses 1. Globalization and Communication 2. Strategic Analysis of Media Industries 3. Media Management 4. Media Economics 5. Media Ethics and Law 6. Telecommunications Policy 7. Topical Studies in New Media I 8. Topical Studies in New Media II 9. Contemporary Issues in Communication 10. Directed Study in New Media Project MSSc Programme in Advertising Courses Offered (A) Core Courses 1. Applied Communication Research 2. Theories in Advertising and Communication 3. Creative Works: Appreciation and Strategy 4. Legal and Ethical Aspects in Advertising 5. Media Analysis and Planning 6. Account Planning and Advertising Management 7. Branding and Marketing Communication (B) Elective Courses 1. Strategic Analysis of Media Industries 2. Media Management 3. Media Economics 4. Crisis Management 5. Strategic Public Relations in Greater China 6. Communication in Intercultural Settings 7. Public Relations: Theories and Techniques 8. Advertising in China 9. Strategies for Integrated Communication Campaigns 10. Contemporary Issues in Communication 11. Consumer Behaviour and Audience Analysis MA Programme in Global Communication Courses Offered (A) Core Courses 1. Globalization and Communication