Calendar 2006–07

300 Part 3 • Department Profiles and Programmes of Studies 2. New Media Entrepreneurship 3. New Communication Technologies: Trends and Impacts 4. New Media Product Development 5. New Media Ecology 6. New Media Finance (B) Elective Courses 1. Cinematography 2. Script Writing 3. Advertising Art Direction 4. Screenplay and Cinematic Story-telling 5. Music Industry, Production and Marketing 6. Multimedia and Digital Entertainment Design 7. New Media Arts 8. Special Topic in Multimedia and Telecommunications I 9. Special Topic in Multimedia and Telecommunications II 10. Entertainment Business 11. New Media Advertising 12. Fundamentals of Computer Animation 13. Globalization and Communication 14. Strategic Analysis of Media Industries 15. Media Management 16. Media Economics 17. Media Ethics and Law 18. Strategic Management in Global Media Corporations 19. Understanding Culture Through Film 20. Telecommunications Policy 21. Issues of ICTs in China 22. Topical Studies in New Media I 23. Topical Studies in New Media II 24. Strategies for Integrated Communication Campaigns 25. Contemporary Issues in Communication 26. Creative Technologies: Design and Management 27. Directed Study in New Media Project MSSc Programmes (I) MSSc Programme in Advertising Courses Offered (A) Core Courses 1. Applied Communication Research 2. Theories in Advertising and Communication 3. Creative Works: Appreciation and Strategy 4. Legal and Ethical Aspects in Advertising 5. Media Analysis and Planning 6. Account Planning and Advertising Management 7. Branding and Marketing Communication