Calendar 2006–07

Postgraduate Studies • Social Science 301 (B) Elective Courses 1. Special Topic in Communication Studies I 2. Special Topic in Communication Studies II 3. Special Topic in Communication Studies III 4. Interactive Multimedia Design and Development 5. Special Topic in Public Relations I 6. Special Topic in Public Relations II 7. Special Topic in Advertising I 8. Special Topic in Advertising II 9. Advertising Copy and Production 10. Advertising Art Direction 11. Public Relations Cases and Campaigns 12. New Media Arts 13. Advertising Creativity and Creation 14. New Media Advertising 15. Strategic Analysis of Media Industries 16. Media Management 17. Media Economics 18. Crisis Management 19. Strategic Public Relations in Greater China 20. Communication in Intercultural Settings 21. Negotiating Across Cultures 22. Strategic Management in Global Media Corporations 23. Public Relations: Theories and Techniques 24. Advertising in China 25. Strategies for Integrated Communication Campaigns 26. Contemporary Issues in Communication 27. Consumer Behaviour and Audience Analysis (II) MSSc Programme in Corporate Communication Courses Offered (A) Core Courses 1. Applied Communication Research 2. Corporate Communication 3. Interpersonal and Group Communication 4. Conflict Resolution (B) Elective Courses 1. Professional Public Relations Writing 2. Special Topic in Communication Studies I 3. Special Topic in Communication Studies II 4. Special Topic in Communication Studies III 5. Special Topic in Public Relations I 6. Special Topic in Public Relations II 7. Special Topic in Advertising I 8. Special Topic in Advertising II 9. Public Relations Cases and Campaigns 10. Advertising Creativity and Creation