Bulletin Number One 1982

Opening to the North — Training Programme in Marketing A four-month training programme in marketing for executives from China, jo in tly organized by the Department o f Marketing and International Business and the Department o f Extramural Studies, has just ended. The second in a series, it was attended ， like the first, by the staff o f China's Machinery and Equipment Import and Export Corporation, the Guangdong Machinery Department and the Guang dong Committee on Foreign Trade. The objective o f the programme was to help a group o f Chinese executives acquire professional knowledge and skills in international marketing to meet the needs o f China's development in foreign trade, w ith particular reference to Chinese industrial products and consumer goods. The subjects taught in the programme may be divided into three main categories: (1) basic skills in management, which included Finance and Accounting, Commercial Statistics, Market Research and Business English; (2) basic concepts about marketing, which included Marketing, International Business, International Marketing, International Finance, Industrial Marketing, and Consumer Behaviour; (3) practice in marketing, which included Practice in International Trade, Salesmanship, Sales Management, and Adver tising. Teachers were drawn from the Faculty o f Business Administration. As part o f the Programme, a series o f related activities were arranged for the participants. Represen tatives from Sun Hung Kai Co. Ltd., The Hongkong and Shanghai Banking Corporation and the French Crédit Lyonais were invited to give talks, to enable them to have a better understanding o f Hong Kong's financial structure, the trade between China and Hong Kong, as well as international trade. With the help o f the Hong Kong General Chamber o f Commerce, visits were made to finance companies, textile factories, electronics factories, container yards, breweries, etc. Participants could thus make first-hand observations o f their practices in management and sales and discuss w ith their representatives internal business management, sales, and the problems they had encountered in China trade. Through the training course and the comple mentary programme o f activities, the Chinese execu tives acquired a knowledge o f modern marketing and business management that they would really be able to put to use. —HM . Yau 16