Bulletin No. 2, 2013

54   Chinese University Bulletin No. 2, 2013 50th Anniversary Fair Public Lectures A series of CUHK 50th Anniversary Fair Public Lectures was held from April to September at the Hong Kong Central Library featuring the following topics: Public Health in Rural China Prof. Emily Chan, director of the Collaborating Centre for Oxford University and CUHK for Disaster and Medical Humanitarian Response (CCOUC) talked about ‘Evidence-based Health and Medical Intervention: How Do We Do Our Work in Rural Ethnic Minority Communities in China?’ on 19 April and shared her experience in promoting public health on the mainland. Nurturing Creativity Prof. Cheung Kwok-wai, professor in the Department of Information Engineering, CUHK, hosted a lecture titled ‘Rhapsody on Innovation’ on 8 June. Professor Cheung suggested the government to allocate more resources to education and cultivate an atmosphere of innovation in society. Building a Brand Prof. Andrew C.F. Chan, professor in the Department of Marketing and director of EMBA programme, Faculty of Business Administration, CUHK, discussed ‘Strategies for Building a Successful Brand Image’ with the audience on 27 July. Professor Chan said it is important to identify the needs of target buyers and the strengths and weaknesses of the product, with a view to improving the product or finding a suitable market for it. Tracing the Ghost Particles Prof. Chu Ming-chung of the Physics Department talked about ‘Ghost Particles and the Evolution of the Universe’ on 24 August. Professor Chu reported the recent findings of the Daya Bay experiment in studying neutrinos (one kind of ghost particles), and shared about CUHK’s experience in the past 10 years. A Plant Scientist’s Dream Prof. Samuel S.M. Sun, research professor of biology, School of Life Science, discussed his ideal scenario in a talk entitled ‘The Dream of Hong Kong Plant Scientists’ on 17 September. Professor Sun said the ultimate goal of a plant scientist is to feed all the people in the world. To achieve that, his research aims at how to improve the yield and nutritional quality of staple crop such as rice and soybean through by the application of molecular and biotechnological approaches. Shaking Off Internet Addiction Prof. Leung Seung-ming Alvin (2nd left), Dean of Education at CUHK; Prof. Barley Mak (1st left), director of the Centre for Enhancing English Learning and Teaching at CUHK; Mr. Chan Tak-hang (1st right), educator; and Dr. Yuen Pong- yiu (2nd right), secondary school principal, talked about ‘Shaking off Internet Addiction: Issues and Challenges’ on 21 September. The speakers reflected on Internet addictiveness and suggested solutions. Intellectual Cross-currents