Calendar 2001–02

Department Profiles • Business Administration 145 Department of Marketing Tel.: 2609 7809 Fax.: 2603 5473 E-mail: mkt@cuhk.edu.hk Website: http://www.cuhk.edu.hk/mkt The department runs a programme that emphasizes marketing management theories, analytical techniques, and real-world practices, and aims at training high-calibre graduates for modern enterprises. Students who plan to pursue a career in marketing-related jobs or to acquire in-depth knowledge in the philosophy, skills, and analytical techniques of marketing can take the relevant concentration courses in their upper years for more specific study.