Calendar 2005–06

180 Part 5 • Department Profiles and Programmes of Studies successfully, and to identify the long- and short-term implications of business strategies. Department of Marketing Tel.: 2609 7809 Fax.: 2603 5473 E-mail: mkt@cuhk.edu.hk Website: http://www.cuhk.edu.hk/mkt The department runs a programme that emphasizes marketing management theories, analytical techniques, and real-world practices, and aims at training high-calibre graduates for modern enterprises. Students who plan to pursue a career in marketing-related jobs can choose courses of their interest from a set of concentration courses in their upper years of study. These courses, in their various combinations, not only provide students with a solid training pertaining to the strategic fundamentals of the discipline in general, but also allow them to become versed in their specific area of interest such as multi-cultural marketing, services marketing, and cyber marketing.