Calendar 2006–07

326 Part 4 • Research Units and University Extensions Centre for Institutions and Governance Tel.: 2609 8691 Fax.: 2603 5114 E-mail: cucig@cuhk.edu.hk Website: http://www.baf.cuhk.edu.hk/research/cig/ The centre’s mission is to promote high quality research and education on corporate governance issues in Asia and China. Drawing from the fields of accounting, economics, and finance, the centre’s research aims to address how Asia’s various institutional environments shape the governance and economic behaviours of corporations and their agents. To achieve the stated mission, the centre will (1) sponsor activities that help to build the needed infrastructures for high quality research, (2) provide a platform for scholarly exchanges of research results, and (3) intermediate knowledge transfer between researchers and business communities. (1) Research infrastructure The centre sponsors the creation of databases that lead to high quality research on important corporate governance issues. (2) Scholarly exchanges The centre sponsors scholarly networks and visits that facilitate research collaboration, and hosts academic workshops and international conferences that promote quality research on corporate governance issues. (3) Knowledge intermediation The centre sponsors case studies and book projects that enrich education and training programmes for business leaders and government policy-makers. It also provides consulting services and hosts workshops and forums that cater for business communities, policy-making bodies, and business students. Centre for Marketing Engineering Tel.: 2609 7766 Fax.: 2603 5473 E-mail: knlau@baf.msmail.cuhk.edu.hk Since 1998, members of the business faculty have actively participated in customer relationship management and data mining research projects with banks, telecommunication and retail companies, and obtained more than 10 million dollars research funding from HKSAR and the industry. In 2005, the Centre for Marketing Engineering was officially set up as one of the research centres under APIB to expand research effort from Hong Kong to China. Mission • CRM/Data mining research in China The centre intends to conduct joint research with leading banks in China in marketing and finance areas, such as, customer scoring, risk scoring and performance modeling. • Consultancy The centre also provides consultancy service on CRM implementations to local companies.