Newsletter No. 40

No.40 March 1993 CUHK Newsletter We were lucky to rally the support of Dr. Kao May-ching, art historian and curator of our Art Gallery, and Mr. Kingsley Ma, an excellent designer and production manager of The Chinese University Press. Second, we wanted people who understand the needs of consumers, particularly those of our staff and alumni. For this we solicited the assistance of Mr. L i Kai-ming, an alumnus of the University who also happens to be the deputy chief executive of the Consumer Council. Third, we needed people who could tell us how business transactions should be conducted. Mr. Patrick Yiu, senior assistant bursar, and Mrs. Joyce Wu, also from the business section of the bursary, kindly agreed to lend their support. Both are experienced in running the University's souvenir counter at the John Fulton Centre. On the administrative side, I was flanked by Miss Julia Woo and Miss Amelia Chan, both staff members of Shaw College. The time was then ripe for us to sit down and start planning. To Decide on the Anniversary Logo Our first and immediate task was to design a logo for the 30th anniversary celebration. This was urgent because all souvenirs and letter-heads had to carry a logo. We took into consideration a suggestion that the central theme of the anniversary might be something like 'a university on the move', but this drew some criticisms and was subsequently dropped. We also examined the logo for the 25th anniversary (in 1988) in which the feng (phoenix) was placed on top of the numeral '2' like a crown on top of a swan. Obviously, a different concept had to be adopted for 1993. After some discussion, it was suggested that we should open the zero in '30' at the top to allow the feng to emerge. This would signify a move, a state of maturity, and a readiness to take on more responsibilities. It is interesting that this in some ways matches the later version of the central theme: T o lead, innovate, and serve. ' Later on, the feng was further raised to highlight the rising movement. June 1992 October 1992 November 1992 How the Logo Evolves Some Remarks on the Preparation of Souvenirs for the 30th Anniversary Celebration Prof. Char-Nie Chen Convener, Subcommittee on 30th Anniversary Souvenirs Rotating message ball pen; HK$20 Plastic car label carrying the 30th anniversary logo ( 4 "x 4 . 5 " ; p u r p l e ) ; HK$3 Poster of CUHK campus (16" x 20"); HK$5 7